completed the illustration, design and theme copy for l’oreal maybelline’s exclusive compact gift pack with pouch giveaway. the theme i came up with was “talk of the town” to align with maybelline new york’s penchant for city style and also to allow me to introduce speech bubbles as part of the illustration pattern. props to avril and jerraine from maybelline for being absolute delights to work with.

the design was also featured in the straits times, singapore’s national newspaper as part of a series of makeup products using illustrations.

and as stories go, my mom did tell me that the first time she caught me doodling was when i was barely two. i decided then to introduce her lipstick to her bedroom wall. ironic that the association with makeup would resurface.

featured in uk-published tote bag book with designs from around the world including medicom, eboy, jon burgerman and jeremyville. my profiled design below and more details of the book here.

blurb reads: “‘My name is Mas and I am a compulsive doodler.’ This is how a confession begins when you ask graphic artist Mas Shafreen to describe himself. He is ready to prove it, with drak circles under his eyes from fervently sketching and scribbling all night. ‘Everything’s Coming Out Roses’ is the name of this tote, produced under the name of the Wanton Doodle company. The creator reveals its meaning: ‘the gravity of any situation is very dependent on perception, so anything can be beautiful, even projectile discharge.’”

featured for international design magazine, kult. theme for the issue is fear and brief given was zoophobia so thought it would be ironic to have someone run away from cuddly creatures. read about kult here.

second kalkitos collaboration featuring silly stuff that happens in a toy factory.
more details at http://www.kalkitos.sg/categories/k-ollaborate/

shuffleart introduces ipad skins featuring selected artists, with bonus stickers. life doesn’t get sweeter.